Infrared saunas provide countless benefits. How does that fit into the wellness conversation? How could we carve out an opportunity to be a leading voice on health? We worked with Jacuzzi Saunas (formerly Clearlight) founder and wellness expert Dr. Raleigh Duncan to devise a comprehensive resource for wellness and seamlessly tied the product into the guide.
Key Components: eBook, micrographics, landing page (w/ teaser and gated download), email campaign, social promotions, and digital PR initiatives.
The result of our efforts was a comprehensive guide through the 8 principles of health, centered on eliminating toxicity and restoring overall health. We covered detox, stress reduction, diet, spiritual health, chemical avoidance, and more.
In creating the educational eBook, we aimed to generate leads, earn links, drive engagement; and down the road, drive revenue.
Some content is mainly intended to raise awareness and start conversations around a brand or offer. These executions and campaigns get new eyes on the brand, drive traffic and engagement, and earn links back to the site. In this case, we created 5 micrographics within the guide that were used as separate promotion pieces. By doing so, we drove links to the site and eyes on the landing page, all where users could download the full guide.
In inviting new potential customers into the ecosystem and rewarding them with valuable content, we were able to capture hundreds of quality leads and drive over 100k in direct revenue.