THE WORK — ROCK 'N' ROLL MARATHON SERIES

When Rock ‘n’ Roll Marathon registrations were down, they reached out for help. A few years into the relationship, Joseph Dalton was tasked with taking over content strategy for the global running company.

He and his team developed comprehensive digital strategies focused on advancing the customer journey. The goal: Turn bystanders into participants, one-time registrants into lifetime Rock ‘n’ Roll marathoners.

Here’s a sampling of the work:

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