JAXJOX

JAXJOX is an innovative tech company dedicated to building next-gen connected fitness products. In 2019, JAJOX called on Joseph to develop a robust and high-level, high-impact content strategy. So he set out to create a more unified—and magnetic—brand experience.

Joseph began with extensive brand discovery, which included persona development, branding exercises, brand identification, brand positioning, industry research, and competitor analysis. He then performed an extensive brand audit, encompassing areas of content, social, digital PR, and SEO.