THE WORK — JACUZZI TOTAL WELLNESS EBOOK

Infrared saunas provide countless benefits. How does that fit into the wellness conversation? How could we carve out an opportunity to be a leading voice on health?  We worked with Jacuzzi Saunas (formerly Clearlight) founder and wellness expert Dr. Raleigh Duncan to devise a comprehensive resource for wellness and seamlessly tied the product into the guide.

Key Components: eBook, micrographics, landing page (w/ teaser and gated download), email campaign, social promotions, and digital PR initiatives.

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The Work - Shaw Floors Fall Media Tour

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The Work — Video